Allow me to introduce myself…

My name is Colin, I’m 28 years old, and I come from the shticks in Co. Cavan. I’m incredibly proud of my rural roots, as they are a big part of who I am, and I like to think they help colour the way I approach my work.

I had a very unusual route into business copywriting, and I combine that with a bit of an unusual approach. Where others see formulas, I see opportunities to inject personality and character. Rather than it being something I aspired to break into, it was just something that I serendipitously stumbled upon.

There seems to be a prevailing belief that business content has to be vanilla, sterile and inauthentic, but I don’t see it that way. Brands that stand out do so because they sound like themselves, not a tired template.

I’ve been working within the industry for more than five years, firstly within a global digital agency, which then gave me the confidence to set up a freelancing business in Sydney, Australia.

Along the way to becoming a HubSpot-certified SEO Practitioner, I’ve learned that I don’t believe in a one-size-fits-all approach, as every project invariably comes with its own demands and constraints.

Coming from a family where my father runs a small business, I’m incredibly passionate about entrepreneurship and helping businesses put their best foot forward. My approach is a blend of art and science, with data-driven insights guiding my intuition. Before I ever put my metaphorical pen to paper, the top priority is for me to understand your business, your industry, and your ambitions.