Current SEO & Business Copywriting Solutions

Website Copywriting

Sticky notes with web copy concepts.

Your website is often the first impression of your business, and first impressions matter.

I create copy that combines clarity, personality, and SEO precision, ensuring your site attracts the right audience and converts visitors into customers.

Every page works harder, so your brand shines brighter.

Key Features:

  • Homepage messaging that captures attention fast

  • SEO-friendly service and product pages

  • About pages that tell your story with clarity

  • Landing pages built for conversion

SEO/GEO Strategy Advice

A glossy Brand Guidelines brochure.

SEO and GEO are no longer just about rankings — they are about visibility wherever people search, from Google to ChatGPT.

I will help you shape a search strategy that reflects who you are, speaks your language, and positions your business to be discoverable across every major search ecosystem.

Together, we will build a plan that is true to your brand and designed to perform in both classic SEO and the new world of generative search.

Key Features:

  • Strategic SEO and GEO roadmap tailored to Irish businesses

  • Clear messaging and keyword frameworks that match real search behaviour

  • Straightforward, jargon free SEO and content audits

  • Focused strategy sessions that reveal your strongest opportunities

  • Practical guidelines to keep your search presence consistent everywhere

AI SEO Content Writing

Screenshot of a chat interface with a prompt to write a 5-step plan to take over the world and a text input box.

AI can be a game-changer, but left unchecked it can produce business content that does more harm than good. The difference comes from knowing how to use it properly; crafting smarter prompts, putting the right guardrails in place, and blending that machine efficiency with a human voice.

As an Irish AI Content Writer, I help businesses unlock that balance. From best-practice workflows to hands-on training, I’ll show you how to make AI tools work for your brand, not against it.

You can’t afford to ignore these tools - faster content, stronger messaging, and a real competitive edge is available to those who don’t.

Key Features:

  • Smarter AI Copywriting prompts that generate useful, on-brand results

  • Proven workflows for consistent, scalable content

  • Practical Gen AI training to help your team master the tools

  • Guidance on keeping AI content authentic and polished

  • A system that saves time without losing your unique voice

SEO/GEO Auditing

A checklist of things which were addressed during an SEO Audit

An SEO and GEO audit is the closest thing to a full health check for your online visibility. My job is to uncover what is quietly holding you back across both Google search and generative AI platforms, then show you exactly how to fix it. Whether it is slow load times, weak signals for local search, or content that is not GEO friendly, I will highlight the issues that are costing you real traffic.

No jargon and even less nonsense. Just clear explanations in plain English and practical fixes you can actually use.

Key Features:

  • Full technical review (speed, indexing, Core Web Vitals)

  • On-page SEO checks (titles, headers, internal links)

  • Content analysis for relevance, authority, and freshness

  • Local SEO review (Google Business Profile, NAP consistency)

  • Practical, step-by-step recommendations you can actually use

Motorsport SEO

Colin Smith driving through the Craner Curves at Donington Park

I know the motorsport world from the inside. I have raced direct drive and KZ karts across Ireland, the UK and Australia, and even represented Ireland in two World Championships. That experience taught me something simple but important: most drivers and teams are invisible online, not because they lack talent, but because their digital presence is an afterthought.

Motorsport SEO fixes that. Sponsors do their homework, fans search before they follow, and generative AI platforms pull from whatever digital crumbs you leave behind. If your online footprint is weak, your commercial appeal takes a hit. My job is to make sure your name, story and results show up where it matters — on Google, in AI search, and in the minds of the people who can help you move forward.

Key Features:

  • SEO and GEO setup for drivers, teams and championships

  • Optimised race reports that boost search visibility

  • Sponsor focused landing pages that convert interest into conversations

  • Search optimised newsletters and updates for partners and fans