Current SEO & Business Copywriting Solutions

Website Copywriting

Sticky notes with web copy concepts.

Your website is often the first impression of your business, and first impressions matter.

I create copy that combines clarity, personality, and SEO precision, ensuring your site attracts the right audience and converts visitors into customers.

Every page works harder, so your brand shines brighter.

Key Features:

  • Homepage messaging that captures attention fast

  • SEO-friendly service and product pages

  • About pages that tell your story with clarity

  • Landing pages built for conversion

Brand & Strategy Advice

A glossy Brand Guidelines brochure.

A brand isn’t just a logo or a colour palette — it’s how you make people feel.

I’ll help you find the words, tone, and messaging that bring your business to life.

Together, we’ll shape a strategy that’s true to you and impossible to ignore.

Key Features:

  • Brand voice and personality definition

  • Messaging frameworks that resonate

  • Honest, no-fluff content audits

  • Strategy sessions that spark clarity

  • Practical guidelines to keep everything on-brand

Venture Capital Copywriting

A conference room with a TV showing lush green fields.

When you’re pitching for funding, the story matters as much as the numbers.

I turn complex ideas into sharp, persuasive narratives that make investors sit up and take notice.

From pitch decks to executive summaries, every word is designed to build confidence and unlock opportunity.

Key Features:

  • Investor-focused pitch deck copy

  • Executive summaries that capture attention

  • Founder bios that inspire confidence

  • Market storytelling that highlights potential

  • Clear, persuasive messaging that drives decisions

AI Content Writing

Screenshot of a chat interface with a prompt to write a 5-step plan to take over the world and a text input box.

AI can be a game-changer, but left unchecked it can produce business content that does more harm than good. The difference comes from knowing how to use it properly; crafting smarter prompts, putting the right guardrails in place, and blending that machine efficiency with a human voice.

As an Irish AI Content Writer, I help businesses unlock that balance. From best-practice workflows to hands-on training, I’ll show you how to make AI tools work for your brand, not against it.

You can’t afford to ignore these tools - faster content, stronger messaging, and a real competitive edge is available to those who don’t.

Key Features:

  • Smarter AI Copywriting prompts that generate useful, on-brand results

  • Proven workflows for consistent, scalable content

  • Practical Gen AI training to help your team master the tools

  • Guidance on keeping AI content authentic and polished

  • A system that saves time without losing your unique voice

SEO Auditing

A checklist of things which were addressed during an SEO Audit

I see an SEO audit as a full health check for your website. My job is to spot what’s holding you back in search rankings and show you how to fix it. From broken links to slow load times, I’ll highlight the issues that might be costing you visitors.

I won’t drown you in jargon. Instead, I’ll explain the findings in plain English and give you practical fixes you can actually use. The aim is simple: get your site running smoothly, improve your visibility on Google, and make life easier for your customers.

Key Features:

  • Full technical review (speed, indexing, Core Web Vitals)

  • On-page SEO checks (titles, headers, internal links)

  • Content analysis for relevance, authority, and freshness

  • Local SEO review (Google Business Profile, NAP consistency)

  • Practical, step-by-step recommendations you can actually use

Motorsport Content

Colin Smith driving through the Craner Curves at Donington Park

I know the motorsport world from the inside, I’ve raced direct drive and KZ karts across Ireland, the UK, and Australia, even representing Ireland in two World Championships. And here’s the thing: too many drivers sell themselves short with bland, copy-and-paste race reports that don’t capture the thrill of the sport.

Sponsors and fans want more than lap times. They want to feel part of your journey, to see the highs, the lows, and everything in between. My job is to put that into words, telling your story in a way that excites, engages, and builds your profile both on and off the track.

Key Features:

  • Race reports that showcase your personality as well as performance

  • Sponsorship outreach content to help you attract and retain backers

  • Brand management support to keep your voice consistent across platforms